Community mobile media resources

Resources, examples and more from the 2012 KDMC/CUNY workshop on mobile for community media outlets and BXB12 session on mobile monetization for hyperlocal sites.


Knight Digital Media Center




Huge, meaty study about trends in mobile news consumption (tablets and smartphones)

Example of mobile-friendly data visualization. Right not the interactive functionality isn’t working for my mobile browser (stock Android ICS browser), but it can work

Came out before Instagram was available on Android. But advice is still good

These are mostly portfolios for design studios, but still, really cool. Bring them up in your browser, resize the browser window, see what happens?

This will help you accommodate the widest possible variety of current and future devices, with one website.

Much cheaper, simpler!

White label resellers of MobiFriendly can track traffic for all their client sites via Google Analytics. This is where conversion/goal metrics are useful — you could charge clients based on site performance per these stats.

For adwords users. But (I think) you can take that creative and use it elsewhere.

There are three definitions for local search I tend to use repeatedly when trying to explain it. Most of the time, people need to see all three of them before it makes sense:

  • Local search is any search aimed at finding something within a specific geographic area. Example: “hotel in downtown denver.”

  • Local search is seeking information online with the intention of making a transaction offline. Example: “atm denver tech center.”

  • Anything that you would traditionally look for in the printed yellow pages becomes a local search when it is conducted online. Example: “dry cleaner on colfax avenue.”

Hopefully, by seeing these explanations together, the idea of local search crystallizes for you. The type of businesses you’re promoting online will definitely color your picture of local search and allow you to see it in the way that best serves the goals of the enterprises you represent.

You can put the local ads you sell on their network, but unknown whether you can do that only for certain ads. Might work for local biz that sells t-shirts & ships anywhere; less useful for local indie flower shop. 

Mobile ad network, mostly focuses on ads from national brands. They offer a platform to build mobile apps & a mobile site for publishers. The apps/sites are very basic shovelware, but seem to work well enough. I hear it’s free/cheap to set up. But ads aren’t compelling, pay only based on clickthroughs, so revenues for local publishers pretty low.

Today’s panel all prioritized the development of a functional mobile website for small businesses. Apps are often easier for consumers to discover through sorted stores, but tend to work better for brands with a built-in audience. Most small businesses, on the other hand, are almost always found through search and mobile websites can offer them the tools that are sometimes too complex for apps.