As of March, 45% of U.S. mobile handsets in use were smartphones. Also:
“In March, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50 percent of subscribers (up 2.4 percentage points), while browsers were used by 49.3 percent (up 1.8 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.1 percent of mobile subscribers. Game-playing was done by 32.6 percent of the mobile audience (up 1.2 percentage points), while 25.3 percent listened to music on their phones (up 1.5 percentage points).”
As of May 2011, Pew found that 13% of internet-using US adults use Twitter, and over half of these people access Twitter on their cell phone.
…African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. Even more notable: One in ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites.
Increasingly, social media is largely mobile by default. Over half (54%) of people who use Twitter users access it via mobile devices, according to new research from the Pew Internet and American Life project. Similarly, a recent analysis of Facebook posts showed that one-third are made via mobile devices—and most of these come from Facebook’s mobile site, not its smartphone apps.
Therefore, social media is already part of your mobile strategy, whether you planned for that or not. News organizations can turn this to their advantage…
These recent statistics/analysis from Bit.ly indicate when you might want to use social media for maximum engagement. This information is not specifically about mobile users of social media per se, but it applies to mobile users as well as people on a computer.
Did you see those silly cats on Tumblr, that breaking news on Twitter, and those photos of your friend’s kids on Facebook? Different social networks have their own distinct personalities.
…For Twitter, posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Monday through Thursday). Posting after 8pm should be avoided. Specifically, don’t bother posting after 3pm on a Friday since, as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.
…For Facebook, links posted from 1pm to 4pm result in the highest average click throughs. The peak time of the week was on Wednesday at 3pm. Links posted after 8pm and before 8am will have more difficulty achieving high amounts of attention. As with Twitter, avoid posting on the weekends.
…Tumblr likes to party! This network shows a drastically different pattern of usage from Facebook and Twitter. One should wait until at least 4pm to post. Also postings after 7pm on average receive more clicks over 24 hours than content posted mid-day during the week. Friday evening, a no-man’s land on other platforms, is an optimal time to post on Tumblr.
Example of a special-purpose Tumblr blog set up to accept and showcase community-submitted photos related to a key issue of identity and overcoming stereotypes.
Do you have, on your phone or computer, a photo of a black man you know personally who defies negative stereotypes of black men commonly perpetuated in mainstream media coverage? Submit that photo and description to this site!