May 2012
80 posts
4 tags
Creating a Brand Channel - YouTube Help →
If you want to post video content, easiest and best solution to give it maximum exposure is to create a YouTube Brand channel.
YouTube is the most mobile-friendly video service, and it gets great service visibility. (It *is* owned by Google, after all.)
YouTube is reorganizing its whole mobile strategy to promote channels and give them lots of visibility. That’s how they increase time...
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Helios Calendar →
Community or event calendars are VERY popular with mobile users, but most online calendars are not very friendly to the mobile web. This is reasonably priced software to create a very mobile-friendly public calendar.
You have to install and configure the software on your server. License: $149/year. But if you drive enough mobile traffic to your site, advertisers, or partners, that could more than...
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Mofuse | Mobile Content Management System | Mobile... →
Recommended tool to create a mobile-friendly version of an existing site, complete with functions to automatically redirect mobile visitors to this version of your site. Shovelware, but good shovelware.
Not free, but fairly reasonably priced. $7.95/month for one build-it-yourself site up to 1500 visitors/month, up to $199/month for 1.5 million visitors/month.
If your want them to build it for...
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A Book Apart, Mobile First →
The best book on understanding mobile web design: what works, and how to do it. Mainly intended for online services or e-commerce, but lessons apply to any site
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comScore Reports March 2012 U.S. Mobile Subscriber... →
Every month, comScore reports on the major U.S. smartphone penetration picture: how many cell phones in use are smartphones, which platforms are popular, etc.
The latest numbers are from March 2012. Current 45% of U.S. handsets in use are smartphones. But 12% of these are BlackBerries, many of which are pretty clunky.
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“FRAMINGHAM, Mass., September 12, 2011 – By 2015, more U.S. Internet users will...”
– IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015
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Use cases for digital media: comScore report shows... →
Amy Gahran’s overview of why, when planning your mobile strategy or offerings, you need to think primarily in terms of what people will want to DO with your content or service, how they will want to interact with it or use it.
Don’t just think in terms of “the audience” or traditional market demographics (age, ethnicity, income, etc.)
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“Tumblr is heavy on consumer engagement. According to a February report from...”
– Tumblr Boasts Rapid Growth and New Advertising Opportunities - eMarketer
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Problems Arise As Blacks Pass Whites On The Mobile... →
From January 2011. Especially intriguing commentary on the influence of African Americans on Twitter.
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Digital differences | Pew Research Center's... →
Recent Pew research into the U.S. digital divide.
The ways in which people connect to the internet are also much more varied today than they were in 2000. As a result, internet access is no longer synonymous with going online with a desktop computer:
- Currently, 88% of American adults have a cell phone, 57% have a laptop, 19% own an e-book reader, and 19% have a tablet computer; about six in...
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Connected Hispanics and Civic Engagement (report,... →
May 2011 report from the Hispanic Institute about how U.S. Hispanics are using digital technology — including mobile — to play an active role civic affairs.
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Nielsen: Social Media Report Q3 2011 →
Important statistics re: mobile use of social media, see slides 6-8.
For example: As of Sept 2011, nearly 40% of U.S. social media users access social media on their phone. (Only 3% used an iPad)
Also, social media apps are the third most-used type of mobile app.
And mobile social media usage is growing fast among people age 55 and older.
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Luke Wroblewski on Mobile Inputs « Will Hacker →
If you want mobile users to interact with any part of your mobile site or app by typing or using buttons or menus, here’s some great advice on how to design to make it easy for them to do
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“Based on our analysis, we believe that Facebook users, and users of other...”
– Mobile App Usage Further Dominates Web, Spurred by Facebook
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Social Networking Ends Games 40 Month Mobile Reign →
April 2012 stats from Flurry. This only looks at app usage, not mobile web. Social media can be accessed on a phone or tablet either way.
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Social Networking On-The-Go: U.S. Mobile Social... →
Figures from October 2011.
In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.
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The Unlit Social Graph
Ubiquitous smartphones and always on access to umbrella social graphs are suddenly making these sort of tools possible.
And the opportunity is far larger than pick-up basketball, or even sports. Every school is a network, every employer is a network, every bar is a network, every office building is a network, every hobby is a network, every neighborhood is a network, and at an extreme level,...
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Why Mobile Web Matters | NPR Digital Services...
A Nielsen survey shows that a third of tablet and smartphone owners have downloaded a news app in the past 30 days. In addition, news apps can be very successful at driving deeper engagement with content. For people using NPR apps, for example, there are more pageviews and more return visits than for people using NPR.org. But for all their success, the benefits of having an app (especially as an...
