“Not all engagement is rooted in participation. Simple relationship building out of which programming decisions (based on an understanding of the community) come can yield engaged spectating. But participation is a powerful means of nurturing or fostering engagement.”—Engaging Matters | Engagement via Participation
Flickr geofences, a newly added precautionary and practical feature that allows users to map out zones and set distinct location sharing settings for those areas.
Here’s why it matters: Fluffy the cat is being extra cute today. You snap a photo of Fluffy with your smartphone and share it on the web. The photo of Fluffy, depending on your default settings, could carry with it metadata that exposes your home address.
Now you have a potential privacy kerfuffle on your hands. Should you opt to set up a geofence on Flickr with a 250-meter radius surrounding your home, however, you could specify that only a certain group of people — family members, for instance — would be able to see the whereabouts of those cute cat photos you post today, tomorrow or at any other time in the future (and even the ones you posted in the past).
But, as Flickr frontend engineer Trevor Hartsell explains in an interview with Mashable, geofences “are an entirely new concept for most Flickr users,” as most don’t realize that “where a photo is taken could have a secondary effect.”
Our Android app makes it easy to share URLs from your Android phone to any of your favorite sites, without having to install apps for each one. Using AddThis for Android is easy: just install the app, long-press any link in your browser and touch “Share Page”. That’s it! The AddThis sharing menu will help you post your URL to any of over 300 bookmarking and sharing services we support.
Not surprisingly, when asked how they share images, video and music, users indicated Facebook was the dominant platform. When it comes to sharing from a computer, 58% use Facebook for sharing images and video, as compared to 42% who use Facebook to share from mobile devices. SMS was the second most popular platform for mobile sharing with 37% of users. On computers, email was second with 17% of respondents using it for sharing images and video.
Crowdsourcing photo project using Tumblr as a mobile-friendly platform.
Beyond the media myths - a look at the everyday lives of black men. Somewhere between the inaccurate and distorted media images of the black male super predator and the black male superhero, live the majority of black men. They are fathers, brothers, doctors, bloggers, editors, school teachers, accountants and more. Please join us in creating a powerful visual that will remind the world of the countless African American boys and men who are working to make this world a better place. Submit pictures and a brief description of the boys, men and male-identified folks in your life.
If you have a suitable photo of a black man on your phone or computer, feel free to contribute it to this project, with a caption. Read the guidelines. Submissions are moderated before the editor publishes them
“Mobile technology’s biggest contribution may be its capacity to extend the reach of events by creating a persistent community platform. Social media groups on Facebook and LinkedIn are pulled together to create discussion. Twitter conversations are marshaled to aggregate relevant tweet subjects. Invitations to new events are delivered through push notifications and registration becomes a one-click process, ensuring that organizers maximize repeat attendance. Additionally, continuing education credits can be tracked and organizers are able to create progressive profiles based on attendee behavior, delivering meaningful data about their audience to their organization.”—How Mobile Technology is Reshaping Events
When you give up on calling and just send send a text, you become part of what I call the Asynchronous Nation.
There is nothing inherently wrong with asynchronicity. It’s just very different. It’s the biggest change in human, electronic communication since the phone replaced the telegram, since synchronicity began in other words, over a century ago.
Personally I don’t mind. I’m more productive when communication occurs on my schedule.
The battle for online news will be won on mobility. We’re just at the beginning of the smartphone era. We can count on better screens, faster processors combined to extended battery life, more storage, better networks… The bulk of news consumption will come from people on the move, demanding constant updates and taking a quick glance at what is stored in their mobile device — regardless of networks conditions. Speed, lightness and versatility will be key success factors. There won’t be much tolerance for latency.
Web traffic from mobile devices sees a sharp drop off overnight, and then gradually grows over waking hours in the USA, finally peaking at the end of the EST day, generally around 8-10pm.
Computer based web usage plays a distinct counterpart to its mobile partner — maxing out in an almost opposite time frame in the early hours of the morning, and at the most extreme making up almost 95% of all web use.
Community or event calendars are VERY popular with mobile users, but most online calendars are not very friendly to the mobile web. This is reasonably priced software to create a very mobile-friendly public calendar.
You have to install and configure the software on your server. License: $149/year. But if you drive enough mobile traffic to your site, advertisers, or partners, that could more than cover the cost. You can customize the theme to support advertising.
Most online calendars are not very friendly to the mobile web. This is very much so. Example: Worksource Seattle (check that link out on your phone)
Recommended tool to create a mobile-friendly version of an existing site, complete with functions to automatically redirect mobile visitors to this version of your site. Shovelware, but good shovelware.
Not free, but fairly reasonably priced. $7.95/month for one build-it-yourself site up to 1500 visitors/month, up to $199/month for 1.5 million visitors/month.
If your want them to build it for you, they’ll do that for a one-time fee of $650 or $1200, depending on number of page templates/forms they need to design and how many design iterations.
You can put ads on a MoFuse site, and this can cover the cost
FRAMINGHAM, Mass., September 12, 2011 – By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015.
"The newest release of the International Data Corporation (IDC) Worldwide New Media Market Model (NMMM) forecasts that the impact of smartphone and, especially, media tablet adoption will be so great that the number of users accessing the Internet through PCs will first stagnate and then slowly decline. Western Europe and Japan will not be far behind the U.S. in following this trend.
Amy Gahran’s overview of why, when planning your mobile strategy or offerings, you need to think primarily in terms of what people will want to DO with your content or service, how they will want to interact with it or use it.
Don’t just think in terms of “the audience” or traditional market demographics (age, ethnicity, income, etc.)
“Tumblr is heavy on consumer engagement. According to a February report from comScore, web users worldwide who visited Tumblr spent, on average, 89 minutes on the site during January 2012. This, of course, pales in comparison to Facebook’s whopping 405 minutes, yet when compared with Twitter’s 21 minutes, it’s evident that Tumblr users are actively engaged with the platform’s content.”—Tumblr Boasts Rapid Growth and New Advertising Opportunities - eMarketer
The ways in which people connect to the internet are also much more varied today than they were in 2000. As a result, internet access is no longer synonymous with going online with a desktop computer:
- Currently, 88% of American adults have a cell phone, 57% have a laptop, 19% own an e-book reader, and 19% have a tablet computer; about six in ten adults (63%) go online wirelessly with one of those devices. Gadget ownership is generally correlated with age, education, and household income, although some devices—notably e-book readers and tablets—are as popular or even more popular with adults in their thirties and forties than young adults ages 18-29.
- The rise of mobile is changing the story. Groups that have traditionally been on the other side of the digital divide in basic internet access are using wireless connections to go online. Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of internet access.
- Even beyond smartphones, both African Americans and English-speaking Latinos are as likely as whites to own any sort of mobile phone, and are more likely to use their phones for a wider range of activities.
“Based on our analysis, we believe that Facebook users, and users of other traditional style websites, are increasingly accessing services through mobile applications than from desktops. Nielsen recently reported that Facebook is the most used app on Android among 14 – 44 year olds, surpassing usage of Google’s own native, pre-installed apps.”—Mobile App Usage Further Dominates Web, Spurred by Facebook
In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.
Research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. While the mobile browsing social networking audience grew 24 percent to 42.3 million users in the past year, the mobile social networking app audience surged 126 percent to 38.5 million.
Ubiquitous smartphones and always on access to umbrella social graphs are suddenly making these sort of tools possible.
And the opportunity is far larger than pick-up basketball, or even sports. Every school is a network, every employer is a network, every bar is a network, every office building is a network, every hobby is a network, every neighborhood is a network, and at an extreme level, every shared interest is a network, regardless of location.
This doesn’t even get at the disposable, or elastic networks as discussed by companies like Nearverse and Color – people that happen to just be nearby each other for a snapshot of time.
Why Mobile Web Matters | NPR Digital Services (April 5, 2012)
A Nielsen survey shows that a third of tablet and smartphone owners have downloaded a news app in the past 30 days. In addition, news apps can be very successful at driving deeper engagement with content. For people using NPR apps, for example, there are more pageviews and more return visits than for people using NPR.org.
But for all their success, the benefits of having an app (especially as an engine for capturing new audience) are starting to plateau, because apps are turning out to be most successful for only one segment of your audience. Research is showing that apps attract the particularly loyal segment of your audience who is already consuming a lot more news. In a study of tablet users, Pew found that these “power news users” spend twice as much time consuming news as do browser users. For users who want a daily fix and are proud advocates of stations, apps are the preferred channel.
As of March, 45% of U.S. mobile handsets in use were smartphones. Also:
“In March, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50 percent of subscribers (up 2.4 percentage points), while browsers were used by 49.3 percent (up 1.8 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.1 percent of mobile subscribers. Game-playing was done by 32.6 percent of the mobile audience (up 1.2 percentage points), while 25.3 percent listened to music on their phones (up 1.5 percentage points).”
As of May 2011, Pew found that 13% of internet-using US adults use Twitter, and over half of these people access Twitter on their cell phone.
…African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. Even more notable: One in ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites.
Increasingly, social media is largely mobile by default. Over half (54%) of people who use Twitter users access it via mobile devices, according to new research from the Pew Internet and American Life project. Similarly, a recent analysis of Facebook posts showed that one-third are made via mobile devices—and most of these come from Facebook’s mobile site, not its smartphone apps.
Therefore, social media is already part of your mobile strategy, whether you planned for that or not. News organizations can turn this to their advantage…
These recent statistics/analysis from Bit.ly indicate when you might want to use social media for maximum engagement. This information is not specifically about mobile users of social media per se, but it applies to mobile users as well as people on a computer.
Did you see those silly cats on Tumblr, that breaking news on Twitter, and those photos of your friend’s kids on Facebook? Different social networks have their own distinct personalities.
…For Twitter, posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Monday through Thursday). Posting after 8pm should be avoided. Specifically, don’t bother posting after 3pm on a Friday since, as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.
…For Facebook, links posted from 1pm to 4pm result in the highest average click throughs. The peak time of the week was on Wednesday at 3pm. Links posted after 8pm and before 8am will have more difficulty achieving high amounts of attention. As with Twitter, avoid posting on the weekends.
…Tumblr likes to party! This network shows a drastically different pattern of usage from Facebook and Twitter. One should wait until at least 4pm to post. Also postings after 7pm on average receive more clicks over 24 hours than content posted mid-day during the week. Friday evening, a no-man’s land on other platforms, is an optimal time to post on Tumblr.
Example of a special-purpose Tumblr blog set up to accept and showcase community-submitted photos related to a key issue of identity and overcoming stereotypes.
Do you have, on your phone or computer, a photo of a black man you know personally who defies negative stereotypes of black men commonly perpetuated in mainstream media coverage? Submit that photo and description to this site!