Community mobile media resources
Resources, examples and more from the 2012 KDMC/CUNY workshop on mobile for community media outlets and BXB12 session on mobile monetization for hyperlocal sites.
TAGS FOR THIS BLOG:
Loading
Aiming mobile ads at individuals targeted by hyperlocal info like zip codes, neighborhoods and GPS data, on a scale that’s useful for both local merchants and national advertisers that target locally, is finally viable. Couple that with the explosion of flash sales and daily deals and the rise of local mobile ad networks and exchanges like AT&T Interactive, CityGrid, xAd and Nexage and it’s clear that we have reached the era of hyper local mobile. Which means publishers and developers can finally hit desired fill rates and eCPMs.
