Community mobile media resources

Future of Mobile News | Project for Excellence in Journalism (PEJ)

Mon, 01 Oct 2012 12:38:33 -0400

Future of Mobile News | Project for Excellence in Journalism (PEJ):

Huge, meaty study about trends in mobile news consumption (tablets and smartphones)

Index of Economic: Promoting Economic Opportunity and Prosperity

Mon, 24 Sep 2012 10:40:29 -0400

Index of Economic: Promoting Economic Opportunity and Prosperity:

Example of mobile-friendly data visualization. Right not the interactive functionality isn’t working for my mobile browser (stock Android ICS browser), but it can work

A Beginner's Guide To Getting Your Cause on Instagram

Sat, 22 Sep 2012 17:44:34 -0400

A Beginner's Guide To Getting Your Cause on Instagram:

Came out before Instagram was available on Android. But advice is still good

25 Beautiful Responsive Web Design Examples for Inspiration

Fri, 21 Sep 2012 17:56:24 -0400

25 Beautiful Responsive Web Design Examples for Inspiration:

These are mostly portfolios for design studios, but still, really cool. Bring them up in your browser, resize the browser window, see what happens?

This will help you accommodate the widest possible variety of current and future devices, with one website.

Much cheaper, simpler!

How do I track traffic for all of my mobile sites? « « mobiFriendly mobiFriendly

Fri, 14 Sep 2012 15:11:22 -0400

How do I track traffic for all of my mobile sites? « « mobiFriendly mobiFriendly:

White label resellers of MobiFriendly can track traffic for all their client sites via Google Analytics. This is where conversion/goal metrics are useful — you could charge clients based on site performance per these stats.

Display ad builder – Google Display Network

Fri, 14 Sep 2012 12:35:41 -0400

Display ad builder – Google Display Network:

For adwords users. But (I think) you can take that creative and use it elsewhere.

What Exactly Is Local Search? | ClickZ

Fri, 14 Sep 2012 11:18:21 -0400

What Exactly Is Local Search? | ClickZ:

There are three definitions for local search I tend to use repeatedly when trying to explain it. Most of the time, people need to see all three of them before it makes sense:

Local search is any search aimed at finding something within a specific geographic area. Example: “hotel in downtown denver.”

Local search is seeking information online with the intention of making a transaction offline. Example: “atm denver tech center.”

Anything that you would traditionally look for in the printed yellow pages becomes a local search when it is conducted online. Example: “dry cleaner on colfax avenue.”

Hopefully, by seeing these explanations together, the idea of local search crystallizes for you. The type of businesses you’re promoting online will definitely color your picture of local search and allow you to see it in the way that best serves the goals of the enterprises you represent.

Verve — Verve Wireless launches Verve Local Marketplace™

Fri, 14 Sep 2012 11:12:35 -0400

Verve — Verve Wireless launches Verve Local Marketplace™:

You can put the local ads you sell on their network, but unknown whether you can do that only for certain ads. Might work for local biz that sells t-shirts & ships anywhere; less useful for local indie flower shop.

Verve Publisher

Fri, 14 Sep 2012 11:10:54 -0400

Verve Publisher:

Mobile ad network, mostly focuses on ads from national brands. They offer a platform to build mobile apps & a mobile site for publishers. The apps/sites are very basic shovelware, but seem to work well enough. I hear it’s free/cheap to set up. But ads aren’t compelling, pay only based on clickthroughs, so revenues for local publishers pretty low.

"Today’s panel all prioritized the development of a functional mobile website for small businesses...."

Thu, 13 Sep 2012 14:26:04 -0400

“Today’s panel all prioritized the development of a functional mobile website for small businesses. Apps are often easier for consumers to discover through sorted stores, but tend to work better for brands with a built-in audience. Most small businesses, on the other hand, are almost always found through search and mobile websites can offer them the tools that are sometimes too complex for apps.”

- DudaMobile « Local Search Insider

"Today’s panel all prioritized the development of a functional mobile website for small businesses...."

Thu, 13 Sep 2012 14:09:38 -0400

Mobile Local Monetization: How & Where is it Happening? - Search Engine Watch (#SEW)

Thu, 13 Sep 2012 14:04:19 -0400

Mobile Local Monetization: How & Where is it Happening? - Search Engine Watch (#SEW):

This article makes me think my idea for community news publishers to get into the business of building & hosting mobile landing pages or microsites for local advertisers, and packaging that with advertising support, might be viable. Because mobile local isn’t being well monetized by the big players (yet)

http://www2.mediamind.com/data/uploads/resourcelibrary/mediamind_mobile_advertising_2011.pdf

Thu, 13 Sep 2012 09:40:49 -0400

http://www2.mediamind.com/data/uploads/resourcelibrary/mediamind_mobile_advertising_2011.pdf:

From 2011, but a lot of this still applies, I think, as of late 2012

Infographic – Affiliate Marketing Goes Mobile

Thu, 13 Sep 2012 09:19:29 -0400

Infographic – Affiliate Marketing Goes Mobile:

Relevant stats for mobile ad market, not just affiliate marketing. Although affiliate marketing is a potential revenue stream for community news sites.

How to Design An Effective Mobile Banner Ad

Wed, 12 Sep 2012 19:36:59 -0400

How to Design An Effective Mobile Banner Ad:

Good advice, but you don’t really need to get fancy with video for small banner ads for smartphones that run on mobile websites or in apps.

How To Create A Mobile Phone Landing Page! | Local Marketing For Small Business Owners!

Wed, 12 Sep 2012 17:41:40 -0400

How To Create A Mobile Phone Landing Page! | Local Marketing For Small Business Owners!:

If you decide you want to start offering mobile landing pages as a service, here are tips on how to build one for a small business. Does a good job of looking at the user’s whole process of using the site, not just what you see when you get there.

I don’t know if the tool is any good, but the principles are pretty sound.

"Brooklyn-based lead-gen startup Pontiflex has been running these “AppLeads” ads within..."

Wed, 12 Sep 2012 02:58:28 -0400

“Brooklyn-based lead-gen startup Pontiflex has been running these “AppLeads” ads within apps since last year, and claims impressive performance: The company says that during Q4 of last year, its Android developers received an average $101.76 per 1,000 impressions — basically 10 cents per impression — while iPhone developers received $47.42 per 1,000 impressions.”

- Here’s What A $100 CPM Mobile Ad Looks Like - Business Insider

How to make money on mobile, in three easy steps | Molly Rants - CNET News

Wed, 12 Sep 2012 02:56:29 -0400

How to make money on mobile, in three easy steps | Molly Rants - CNET News:

Some ideas beyond display advertising

The promise of hyperlocal: opportunities for publishers and developers — GigaOM Pro

Wed, 12 Sep 2012 02:53:13 -0400

The promise of hyperlocal: opportunities for publishers and developers — GigaOM Pro:

Fairly recent research

7 Mobile Ad Networks for Local Publishers | Street Fight

Wed, 12 Sep 2012 02:17:50 -0400

7 Mobile Ad Networks for Local Publishers | Street Fight:

Very cursory roundup, some are for apps only