Community mobile media resources

Resources, examples and more from the 2012 KDMC/CUNY workshop on mobile for community media outlets and BXB12 session on mobile monetization for hyperlocal sites.

 

Knight Digital Media Center

 

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Posts tagged "apps"

Mobile ad network, mostly focuses on ads from national brands. They offer a platform to build mobile apps & a mobile site for publishers. The apps/sites are very basic shovelware, but seem to work well enough. I hear it’s free/cheap to set up. But ads aren’t compelling, pay only based on clickthroughs, so revenues for local publishers pretty low.

Today’s panel all prioritized the development of a functional mobile website for small businesses. Apps are often easier for consumers to discover through sorted stores, but tend to work better for brands with a built-in audience. Most small businesses, on the other hand, are almost always found through search and mobile websites can offer them the tools that are sometimes too complex for apps.
Today’s panel all prioritized the development of a functional mobile website for small businesses. Apps are often easier for consumers to discover through sorted stores, but tend to work better for brands with a built-in audience. Most small businesses, on the other hand, are almost always found through search and mobile websites can offer them the tools that are sometimes too complex for apps.

Ad network from Google that serves ads to mobile apps (not websites).

apps such as Flipboard, Pulse or Zite for the iPad, as well as services like News.me, Summify (which was recently acquired by Twitter) and Percolate. According to the Pew report, close to 30 percent of consumers get their news from a “news organizing website or app,” compared with the 36 percent who go directly to a media company’s website or app:

Updated: Apparently The Boston Globe didn’t get the memo that it’s an app-only world when it comes to mobile. According to VP of digital products Jeff Moriarty,  the Globe’s website, Bostonglobe.com, is doing quite well on mobile with more than 30 percent of visitors coming to the site through a phone or tablet browser. In fact, at a panel at the paidContent 2012 conference, digital publishers challenged the mythos that native apps provide a superior mobile experience than HTML5.

“We’re not building a video game here,” Moriarty said. “It’s news, photos and text.”

Services to use to build ad-supported, revenue-generating apps:

  • Uppsite:Good option for small publishers looking to create an app for their news venue for free.
  • Vervealso will build free apps along with ad serving and tracking solutions. Not the best vendor, but they can help a small business get up and running quickly for free.
  • EachScape:I really like this service and strongly prefer their app platform.
  • Spreed is another service to consider.

Mobile ad networks:

Other app development vendors recommended by Arturo’s contacts. Free services are noted:

When using mobile apps, pay attention to which of your data they try to access and how they want ot use it. Maintain control over your contacts, etc.

Great example of a useful web app that extends the life and relevance of data-focused investigative reporting.

If you want mobile users to interact with any part of your mobile site or app by typing or using buttons or menus, here’s some great advice on how to design to make it easy for them to do