Community mobile media resources

Resources, examples and more from the 2012 KDMC/CUNY workshop on mobile for community media outlets and BXB12 session on mobile monetization for hyperlocal sites.


Knight Digital Media Center



Posts tagged "engagement"
Not all engagement is rooted in participation. Simple relationship building out of which programming decisions (based on an understanding of the community) come can yield engaged spectating. But participation is a powerful means of nurturing or fostering engagement.
Mobile technology’s biggest contribution may be its capacity to extend the reach of events by creating a persistent community platform. Social media groups on Facebook and LinkedIn are pulled together to create discussion. Twitter conversations are marshaled to aggregate relevant tweet subjects. Invitations to new events are delivered through push notifications and registration becomes a one-click process, ensuring that organizers maximize repeat attendance. Additionally, continuing education credits can be tracked and organizers are able to create progressive profiles based on attendee behavior, delivering meaningful data about their audience to their organization.

Community or event calendars are VERY popular with mobile users, but most online calendars are not very friendly to the mobile web. This is reasonably priced software to create a very mobile-friendly public calendar.

You have to install and configure the software on your server. License: $149/year. But if you drive enough mobile traffic to your site, advertisers, or partners, that could more than cover the cost. You can customize the theme to support advertising.

Most online calendars are not very friendly to the mobile web. This is very much so. Example: Worksource Seattle (check that link out on your phone)

Recent comScore research shows the power of Tumblr for engagement.

Tumblr is heavy on consumer engagement. According to a February report from comScore, web users worldwide who visited Tumblr spent, on average, 89 minutes on the site during January 2012. This, of course, pales in comparison to Facebook’s whopping 405 minutes, yet when compared with Twitter’s 21 minutes, it’s evident that Tumblr users are actively engaged with the platform’s content.

May 2011 report from the Hispanic Institute about how U.S. Hispanics are using digital technology — including mobile — to play an active role civic affairs.

A Nielsen survey shows that a third of tablet and smartphone owners have downloaded a news app in the past 30 days. In addition, news apps can be very successful at driving deeper engagement with content. For people using NPR apps, for example, there are more pageviews and more return visits than for people using 

But for all their success, the benefits of having an app (especially as an engine for capturing new audience) are starting to plateau, because apps are turning out to be most successful for only one segment of your audience. Research is showing that apps attract the particularly loyal segment of your audience who is already consuming a lot more news. In a study of tablet users, Pew found that these “power news users” spend twice as much time consuming news as do browser users. For users who want a daily fix and are proud advocates of stations, apps are the preferred channel. 

But of course, stations want to reach a wider audience of casual users as well. And for this larger segment of casual users, mobile-optimized web pages are the preferred way to access your content.

From the blog, Sept. 2011: 

You just shared a link. How long will people pay attention?

"We looked at the half life of 1,000 popular bitly links and the results were surprisingly similar. The mean half life of a link on twitter is 2.8 hours, on facebook it’s 3.2 hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 hours. So you can expect, on average, an extra 24 minutes of attention if you post on facebook than if you post on twitter.”

Article by Amy Gahran explaining the Faces of Black Men crowdsourcing project on Tumblr and Pinterest, aimed at overcoming negative stereotypes of black men often found in mainstream media coverage. 

Includes tips and advice on using social media to engage a community around an ongoing issue.

Example of a special-purpose Tumblr blog set up to accept and showcase community-submitted photos related to a key issue of identity and overcoming stereotypes.

Do you have, on your phone or computer, a photo of a black man you know personally who defies negative stereotypes of black men commonly perpetuated in mainstream media coverage?  Submit that photo and description to this site!