Community mobile media resources
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Huge, meaty study about trends in mobile news consumption (tablets and smartphones)
Example of mobile-friendly data visualization. Right not the interactive functionality isn’t working for my mobile browser (stock Android ICS browser), but it can work
White label resellers of MobiFriendly can track traffic for all their client sites via Google Analytics. This is where conversion/goal metrics are useful — you could charge clients based on site performance per these stats.
For adwords users. But (I think) you can take that creative and use it elsewhere.
You can put the local ads you sell on their network, but unknown whether you can do that only for certain ads. Might work for local biz that sells t-shirts & ships anywhere; less useful for local indie flower shop.
Mobile ad network, mostly focuses on ads from national brands. They offer a platform to build mobile apps & a mobile site for publishers. The apps/sites are very basic shovelware, but seem to work well enough. I hear it’s free/cheap to set up. But ads aren’t compelling, pay only based on clickthroughs, so revenues for local publishers pretty low.
This article makes me think my idea for community news publishers to get into the business of building & hosting mobile landing pages or microsites for local advertisers, and packaging that with advertising support, might be viable. Because mobile local isn’t being well monetized by the big players (yet)
From 2011, but a lot of this still applies, I think, as of late 2012
