Community mobile media resources
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This article makes me think my idea for community news publishers to get into the business of building & hosting mobile landing pages or microsites for local advertisers, and packaging that with advertising support, might be viable. Because mobile local isn’t being well monetized by the big players (yet)
The mobile Web has gotten a bum rap. It spends most of its time either in the shadow of the desktop or playing the role of the native app’s frumpy friend. Luckily, we’ve got the tools to change that. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. That’s the good news. The bad news? These tools are worthless if you don’t have license to use them.
I turned my strategy handout from the workshop into an article for KDMC. Expands a bit upon some points in the handout
Post by Amy Gahran for a recent event that brought together community news publishers and technologists in Philadelphia.
Main point: consider mobile your primary use case going forward.
Amy Gahran’s stripped-down survey to gather enough information about how your community uses mobile in order to target your experiments and offerings.
If you want to post video content, easiest and best solution to give it maximum exposure is to create a YouTube Brand channel.
YouTube is the most mobile-friendly video service, and it gets great service visibility. (It *is* owned by Google, after all.)
YouTube is reorganizing its whole mobile strategy to promote channels and give them lots of visibility. That’s how they increase time spent on site.
Amy Gahran’s overview of why, when planning your mobile strategy or offerings, you need to think primarily in terms of what people will want to DO with your content or service, how they will want to interact with it or use it.
Don’t just think in terms of “the audience” or traditional market demographics (age, ethnicity, income, etc.)
Ubiquitous smartphones and always on access to umbrella social graphs are suddenly making these sort of tools possible.
And the opportunity is far larger than pick-up basketball, or even sports. Every school is a network, every employer is a network, every bar is a network, every office building is a network, every hobby is a network, every neighborhood is a network, and at an extreme level, every shared interest is a network, regardless of location.
This doesn’t even get at the disposable, or elastic networks as discussed by companies like Nearverse and Color – people that happen to just be nearby each other for a snapshot of time.
All of these networks share two common characteristics. 1) They are not yet graphed in a mainstream way by Facebook, Twitter, LinkedIn, Jive, or any other dominant, online social service; and 2) They are all mappable with a smartphone.
