Community mobile media resources

Resources, examples and more from the 2012 KDMC/CUNY workshop on mobile for community media outlets and BXB12 session on mobile monetization for hyperlocal sites.

 

Knight Digital Media Center

 

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Posts tagged "tools"

For adwords users. But (I think) you can take that creative and use it elsewhere.

Mobile ad builder. Includes simple mobile banners. May be overkill, but worth a look.

Publishers with an ad sales process or that just have traditionally used Ad networks can leverage ResponsiveAds to extend those packages over to mobile in an efficient and seamless manner. Either maintain your existing Ad Server solution, enable Google AdSense to work across all views or work closely with the ResponsiveAds team to find that “sweet spot” in cross-screen monetization, ResponsiveAds is flexible and scalable for your Responsive Web Design advertising needs.

ResponsiveAds | The solution for responsive advertising across all screens

If your website uses responsive design, this is one tool & service provider to help you deliver ads. So you could get several kinds of creative in from one advertiser and deliver it appropriately.

Most local advertisers don’t have a mobile-friendly landing page or website. Which means their digital ads won’t be very useful to mobile users. 

This is one tool, free (at least for the first year) for building the mobile version of a smallbiz website. It’s good for simple sites. Lots of templates. You could help advertisers get set up on this as a service, either for a fee or as part of a package for buying an ad bundle that includes mobile. This would be the destination of their ad.

Mobile ad widget

This provides the ability to place a new widget into the site containing either AdMob or Google mobile ads. Administrators will see the ‘Mobile Ads’ in the ‘Widget’ admin page, and it allows them to specify which provider to use, and the publisher ID. The widget can also be configured to attempt to disable itself when shown on a desktop theme. This is recommended, since the quality of mobile ads presented in response to a desktop user context is lower, and relevant conversion rates may be negatively affected. Google supports both single-ad and double-ad modes. Administrators can select which to use from the same publisher dropdown.

WordPress › WordPress Mobile Pack « WordPress Plugins

If your site is based on the WordPress CMS, this is one option to serve mobile ads — although only from AdMob or Google mobile ads, not your own ads or ads from other mobile networks.

Get Google Currents for your mobile device.

Google’s tool for formatting content to be delivered via Google Current, for mobile devices. 

Embedding broadcasts on your own web pages just became even easier and more powerful. We’ve modernized our embed codes using HTML5 to support viewing on mobile devices and made following, sharing and the chat archive available on mobile devices too. We’ve also included a map to visualize where in the world the broadcasts were made.

Example of a free online QR code generator. This allows you to link a QR code (one that you can even print on a t-shirt) to all sorts of digital destinations:

  • Website URL
  • YouTube Video
  • Google Maps Location
  • Twitter
  • Facebook
  • LinkedIn
  • FourSquare
  • App Store Download
  • iTunes Link
  • Plain Text
  • Telephone Number
  • Skype Call
  • SMS Message
  • Email Address
  • Email Message
  • Contact Details (VCARD)
  • Event (VCALENDAR)
  • Wifi Login (Android Only)
  • Paypal Buy Now Link

There are tons and tons of free QR code generators, just Google for them.

Example of mobile microsite builder tool that accommodates languages other than English or similar alphabetic writing